Redesigning a General Mills' product page utilizing Wurman's LATCH.
The General Mills' cereal product page is difficult to navigate due to lack of organization and hierarchy.
Created a playful and modern redesign that allows users to find popular cereal brands, sort by categories, find nearby stores, and learn about the company's history all on one webpage.
To begin our research we looked at the original General Mills cereal product page.
After analyzing the original page we began to research more about General Mills. We wanted to learn about their style guide, mission statement, demographics, history etc.
From our research we created a proto-persona named Vanessa to help us empathize more with General Mills' customers.
We began brainstorming possible LATCH solutions that would allow our redesign to enhance the user's experience. After multiple discussions we decided that:
We went through several rounds of design iterations. Our approach was to "frankenstein" all our ideas until we found a design we wanted to move forward with.
