Many people have a difficult time finding beauty and skincare products that work for them.
We are devoted to helping our customers find the best beauty products for their unique skin needs. We focus on helping you love the skin you're in.
People have difficulty finding beauty products unique to their needs. With our research we wanted to learn three key details:
Two key takeaways from our qualitative research were:
To start our quantitative research process, we began thinking about our hypothesis and null hypothesis.
People who purchase beauty products are interested in a Virtual Reality beauty product shopping experience.
People who purchase beauty products are not interested in a Virtual Reality beauty product shopping experience.
There were a total of 69 survey responses. 25 participants passed the screener. The following results reflect their responses.
From our competitor analysis we uncovered that users have a hard time finding our competitor's AR and VR services.
Our 5 competitors were:
We found out that there was an interest in Omnis' Virtual Reality beauty store shopping experience. As well as an interest in Omnis' Augmented Reality services. The data we collected helped us to create a user persona to build the ideal service.
To begin the creation of our user persona we decided to make an advertisement for Omnis that would be displayed in Times Square. Our user, Priya, would see this advertisement and it would pique her interest.
Priya's main desire is to find skincare products that work for her. One of her biggest frustrations is buying products that don't meet her expectations.
We began brainstorming ideas for Omnis' logo. By designing multiple iterations we landed on the final logo design concept which is on the bottom right corner.
We wanted to go for fonts that conveyed a modern, clean look. We decided that Nunito would be the best choice for our body font. We then looked for a font that would go well with it, and found Lora, a serif font.
Our slogan is “Beauty for All” because it relates back to our mission statement. The colors we selected symbolize inclusivity, discovery, and excitement.
The main navigation consists of our services, a wishlist, sign up/login, and a bag. We utilized Jakob's law to make sure the location and aesthetic of our navigation bar was similar to our competitors. For the Omnisverse, we decided to split everything into two categories: makeup and skin.
We created the user flow of how someone would navigate through our website. Our user flow includes four sections: the homepage, the skincare analysis app, Omnisverse, and checkout process. Users start on the homepage then have the choice to go to the Omnisverse or skincare analysis page. Both options direct the user to the checkout process.
We started off by sketching how we wanted the building to look. We decided to go with a standard square floor plan. We also decided to use display stands to showcase our products. We wanted to add circle openings to allow our virtual light source to enter the space in efficient and captivating ways. After this, we built the 3D model and rendered it.
These are rendered images of our Virtual Reality makeup space. We decided to go with a dreamscape architectural aesthetic because we wanted to provide our customers with a unique Virtual Reality shopping experience. The left image shows the final render of our display stands. It also shows how our structures' circular openings allow light to enter.The second image shows the entrance to our Virtual Reality space. All of our design choices for the 3D space were meant to create a warm and welcoming environment. Our users will have two ways to navigate our Virtual Reality space. They can use their mouse and keyboard to walk and shop. Or, if they don't have a strong enough PC they will be able to use navigation buttons on our website to view and purchase products.
After brainstorming and sketching, we began to produce low fidelity wireframes. This helped us ideate how we wanted our website and app to look.
These are our initial high fidelity screens.
Overall, our users had little to no difficulty going through the usability test. However, they had a hard time finding our products in the Omnisverse due to the lack of labels. They mentioned that they could not read the words that are on the product and would have liked to see what product they were hovering over.
The final design incorporates the feedback we received from our first design presentation and our usability test.
